The Brief
The University of Surrey wanted to create a CD-ROM that had a strong impact and helped them to stand out from the crowd in its recruitment of new undergraduates.
The aim of the project was to:
-
 Provide a comprehensive, flexible and engaging interactive Prospectus to assist in the recruitment of new undergraduates
- Promote the University and its courses with creativity and originality
- Provide clear and concise, easy-to-use information
- Communicate the University’s key strengths in a simple and effective manner
- Complement and make use of existing sources of information and branding
- Stimulate interest and enthusiasm
- Involve the target audience
- Enable potential undergraduates to make an informed decision
- Provide a memorable and effective presentation tool
- Persuade and encourage prospective undergraduates to choose UniS
Solution
'University of Success' was an interactive prospectus, produced by Ubiquity Communications for the University of Surrey, designed specifically to appeal to a young audience. The CD-ROM combined a fresh, contemporary design with informative and engaging content, such as student profiles, video interviews and an insider's guide to university life.
 
As well as promoting the variety of degree programmes, high quality teaching and academic achievement available at the University, the interactive prospectus also provided a snapshot of University life and the lifestyle opportunities, skills and career prospects that Surrey affords.
Built using Flash and Director, the rich information and content (video, audio, music, illustration, animation, text, photography) was designed to be easily accessible and clearly presented, encouraging interactivity and exploration.
Ubiquity's interactive team worked closely with the University to make sure that the interactive prospectus worked for their target audience to maximise their return on investment.
Feedback
Trevor Thorne, Director of Marketing & Public Affairs at the University of Surrey: "Our aim was to create a CD-ROM that would engage potential students and help promote the University's distinctive type of higher education. Ubiquity certainly achieved all our objectives in its creation of an extremely high quality, creative and interactive prospectus."
 
IVCA Judges' Citation: "A highly informative CD-ROM which was well targeted towards the intended audience. It has good interaction and navigation, with media used in an engaging way and the main part of the programme was well served by good graphic design."
How we can help you
 At Ubiquity, we have extensive experience in effective communication. We will help you to:
- Identify your target market
- Work out the most efficient way to contact and communicate with them
- Design and deliver communication with style and impact to create a response
Our experience and creativity, combined with our award winning production ability makes us an ideal partner to help communicate with your target market.
Whether CD-ROM, DVD, video, brochure, website, live event (or a combination of several), we can help you decide which is the best way to deliver your specific objectives. |
